Our new sales sheets and new advertising pages will display a black-and-white square:
this is a QR-Code.
A QR-Code, standing for quick response due to its content quick readability, is a two-dimensional code consisting of black modules in a square white pattern. It allows the encoding of any kind of information that can be read and decoded using a smartphone with a QR-Code reader.
It acts as a connector between the physical world and the web: it links to digital contents that could not be otherwise embedded into a printed page.
How does it work?
Several smartphones have a QR-Code reader already installed. If not, many software solutions are availble for free downloading.
Snap a picture of the code or frame it simply with your camera and, depending on your software, it may take some seconds for the application to resolve the link: it could launch a video or an internet page, or a VFC card containing a person's contact information.
On YouTube you will find a number of videos explaining the reading procedure.
Some creative applications?
"There are plenty of creative ideas for how businesses, non-profits and municipalities can use QR codes to market and communicate themselves better to their stakeholders. Here are 50 that I came up with or stumbled upon.
And look at this for more fascinating ideas: 37 Examples of Using QR-Codes.
this is a QR-Code.
A QR-Code, standing for quick response due to its content quick readability, is a two-dimensional code consisting of black modules in a square white pattern. It allows the encoding of any kind of information that can be read and decoded using a smartphone with a QR-Code reader.
It acts as a connector between the physical world and the web: it links to digital contents that could not be otherwise embedded into a printed page.
How does it work?
Several smartphones have a QR-Code reader already installed. If not, many software solutions are availble for free downloading.
Snap a picture of the code or frame it simply with your camera and, depending on your software, it may take some seconds for the application to resolve the link: it could launch a video or an internet page, or a VFC card containing a person's contact information.
On YouTube you will find a number of videos explaining the reading procedure.
Some creative applications?
"There are plenty of creative ideas for how businesses, non-profits and municipalities can use QR codes to market and communicate themselves better to their stakeholders. Here are 50 that I came up with or stumbled upon.
- QR Codes on bus stops, train stations and subway stations: A quick scan would give you realtime information on when the next bus, train or subway would arrive.
- Posted next to paintings and sculptures at museums. Great for visitors who want to learn more about the artist, the time period, and the reaction to the photo. Could also include links to other work by the artist, related artists, and even the ability to buy the image on a mug or poster at the museum shop.
- On historical sites and on walking trails. Sure, a plaque is fine for grandma, but I’d like to delve deeper, whether with a wikipedia entry, or an video of a local historian explaining the significance of the site.
- Next to packaged food in groceries. Give shoppers quick access to recipes that include the ingredients they see on the shelf.
- On tags for sustainable clothes. Is that piece of clothing really sustainable? Let’s quickly scan and see it’s story.
- For donations.
- On building permits. New York City is already doing it.
- On recipes in magazines. Quick link to videos, reviews and feedback at the websites.
- For self-guided tours at factories."
And look at this for more fascinating ideas: 37 Examples of Using QR-Codes.